Terms of Service
Inflect — Edström Business AB
Last updated: 24 February 2026 Version: 1.0.0
Related policies: Privacy Policy · Data Processing Agreement · Cookie Policy
The following terms of service (these "Terms" or the "Agreement") govern the use of all services provided by Edström Business AB, registration number 559101-7750, Edinsvägen 2, 131 45 Nacka, Sweden ("Inflect").
These Terms apply to all customers and users of our services, whether you access the service directly via our website ("Direct User"), enter into a written agreement with us ("Contract Customer"), or participate in an interview session facilitated through the service ("Interview Participant"). "Customer" refers to both Direct Users and Contract Customers.
1. Binding
1.1 Inflect provides an AI-powered interview service accessible via a web application at inflect.se ("Platform"), together with associated services, support, documentation, and materials (collectively the "Service").
1.2 For Direct Users, these Terms apply immediately upon accessing or using the Service.
1.3 For Contract Customers, these Terms come into force in accordance with the specific terms and conditions set out in the written agreement between the Contract Customer and Inflect ("Master Agreement").
1.4 By using the Service and/or providing your contact information to access it, you accept that you are bound by these Terms and enter into a binding agreement with Inflect. If you do not accept these Terms, you are not authorised to use the Service.
2. Other Applicable Terms
2.1 For Direct Users, these Terms and Inflect's Data Processing Agreement constitute the complete regulation of the parties' relationship. The applicable Data Processing Agreement is published on Inflect's website.
2.2 For Contract Customers, the terms of the Master Agreement shall also apply in addition to these Terms and the Data Processing Agreement. In the event of any conflict between these Terms and the Master Agreement, the Master Agreement shall take precedence.
2.3 In the event of conflicts between the Data Processing Agreement and other contractual documents, the Data Processing Agreement shall take precedence in matters relating to the processing of personal data.
2.4 For Contract Customers, the "Agreement" means these Terms, the Master Agreement, the Data Processing Agreement, and any other applicable contractual documents. For Direct Users, the "Agreement" means these Terms and the Data Processing Agreement.
3. Services
3.1 Through the Service, Customers and Interview Participants can engage in a structured, AI-powered interview designed to gather information about their organisation, market, customers, and marketing activities. The collected information is used to produce a structured summary for review by the Inflect team.
3.2 The Service will be delivered with reasonable skill and care in accordance with its documentation. This commitment does not apply to deviations caused by the Customer's use of the Service contrary to Inflect's instructions or the Agreement.
3.3 The Customer is responsible for having sufficient equipment and internet access to use the Service. The Customer acknowledges that Inflect has no obligation to modify the Service to support the Customer's specific technical environment.
3.4 The Service is based on artificial intelligence technology, including third-party AI providers, to conduct interviews. AI-generated output is based on information provided by the user and is intended to assist the Inflect team in their professional assessment. It is not a substitute for professional advice.
3.5 Inflect reserves the right to introduce new services, features, or functionality, and to modify, update, or otherwise adjust the Service at any time. The Agreement shall apply to such new or modified services unless Inflect explicitly states otherwise.
4. Helpdesk and Support
Inflect provides a helpdesk for questions regarding the daily use of the Service and for reporting errors. The helpdesk is available by email during normal Swedish business hours, Monday to Friday 09:00–16:00 excluding public holidays. Contact details are available on Inflect's website.
5. User Information
5.1 To access and use the Service, users are required to provide contact information including their first and last name, email address, phone number, and company name ("User Information"). This information is used to identify the user, save session progress, and facilitate follow-up by the Inflect team.
5.2 Users warrant that User Information provided is true, accurate, and complete. Inflect relies on the accuracy of this information in the provision of the Service.
5.3 Users are responsible for maintaining the confidentiality of any access links or session credentials provided to them and must notify Inflect immediately if they suspect any unauthorised use.
6. Licence
6.1 Subject to compliance with all terms of the Agreement, the Customer is granted, for the duration of the Agreement, a non-exclusive, non-transferable, and non-sublicensable right to use the Service solely for the Customer's internal business purposes or personal use.
6.2 The Customer may not, directly or indirectly, sell, transfer, lease, distribute, licence, or otherwise provide the Service or any part of it to any third party.
7. Licence Restrictions
7.1 The Customer's right to use the Service is limited and does not permit the following actions by the Customer, users, or third parties (or attempts at such actions):
(a) without Inflect's prior written consent, integrating the Service into any own or third-party product, or otherwise using the Service to provide it to third parties;
(b) copying or accessing the Service other than through the interfaces provided by Inflect;
(c) using automated tools such as web crawlers or bots to copy or access the Service or associated data; or
(d) circumventing, manipulating, or overriding the security features of the Service.
7.2 The Service must not be used in a manner that:
(a) violates applicable law or regulation;
(b) harms or attempts to harm individuals or organisations;
(c) includes unsolicited advertising, marketing material, or spam;
(d) involves the transmission or upload of material containing viruses, trojans, or other harmful code;
(e) disrupts or impairs the integrity, availability, or performance of the Service; or
(f) attempts to gain unauthorised access to the Service or its related systems or networks.
7.3 The Customer may not, beyond what is expressly permitted by the Agreement or mandatory law:
(a) copy or create derivative works from the software or other intellectual property in connection with the Service; or
(b) reverse compile, disassemble, or otherwise reproduce the Service or other intellectual property connected to the Service.
8. Content Standards
8.1 The following content standards apply to all material, information, and other content that the Customer or Interview Participant provides to Inflect or otherwise makes available through the Service ("Customer Content"). Standards apply to each part as well as to the whole.
8.2 Customer Content must be accurate (to the extent it relates to facts) and must comply with applicable law in all jurisdictions relevant to the material and the parties involved.
8.3 Customer Content must not:
(a) contain messages, language, imagery, or elements that are offensive, threatening, or otherwise inappropriate toward any person or organisation;
(b) promote sexually explicit material, violence, or discrimination;
(c) infringe any third party's intellectual property rights, database rights, or trade secrets;
(d) contain misleading information;
(e) violate legal obligations to third parties; or
(f) give the impression that the Customer Content originates from Inflect.
8.4 Inflect reserves the right to remove any Customer Content that, in Inflect's assessment, violates this section 8 or otherwise breaches the Agreement.
9. Inflect's Right to Suspend Access
Inflect has the right to immediately and without prior notice suspend the Customer's and/or a user's access to or use of the Service (i) where there are reasonable grounds to suspect that the Customer or user is in breach of the Agreement, including but not limited to violations of sections 7 and 8, or (ii) in the event of non-payment by a Customer until full payment has been received together with any interest and late fees.
10. Pricing and Payment
10.1 Unless otherwise agreed between the Customer and Inflect, fees for the Service are set out in Inflect's current price list or applicable order form ("Usage Fees"). All Usage Fees are stated exclusive of VAT.
10.2 Inflect will invoice the Customer for Usage Fees using the payment method chosen by the Customer. The Customer authorises Inflect to charge the applicable fees in accordance with the Agreement.
10.3 In the event of late payment, interest on overdue amounts shall accrue in accordance with applicable law. Inflect may, upon written notice, withhold performance of the Service until all outstanding invoices have been paid in full. Arrears exceeding thirty (30) days from a reminder shall constitute a material breach.
10.4 The Customer is responsible for ensuring that payment details are current and accurate.
10.5 All fees for the Services are non-refundable unless otherwise stated.
10.6 Inflect reserves the right to amend its fees at any time. If the Customer does not agree to such a change, the Customer must terminate the Agreement by notifying Inflect by email to support@inflect.se.
11. Data and Personal Data
11.1 In connection with the delivery of the Service, Inflect will process information and data related to the Customer's activities, including interview transcripts and associated metadata. All such information constitutes Customer Content.
11.2 The Agreement does not grant Inflect any rights to Customer Content beyond those limited rights necessary to provide the Service and to compile, anonymise, and analyse data for product improvement and development purposes. By using the Service, the Customer grants Inflect a global, irrevocable, non-exclusive, royalty-free right to use, store, reproduce, and process Customer Content to the extent necessary for the above purposes.
11.3 The Customer acknowledges that Inflect may use anonymised data for its own purposes, including the development and improvement of the Service.
11.4 To the extent the Customer or users process personal data through the Service, the Customer is considered the data controller and Inflect acts as a data processor. The parties are subject to a Data Processing Agreement regulating their respective rights and obligations.
11.5 Further information about how Inflect processes personal data is available via Inflect's Privacy Policy at inflect.se/privacy.
12. Intellectual Property
12.1 All intellectual property rights, including copyrights, database rights, trademarks, design rights, and other proprietary rights relating to the Service and associated technical solutions, documentation, and materials, belong to Inflect and/or its licensors. Nothing in the Agreement shall be construed as a transfer of any of Inflect's intellectual property rights to the Customer or any user.
12.2 The Service and its content may not be copied, modified, altered, or reverse-engineered without Inflect's prior written consent.
12.3 If the Customer and/or a user provides feedback, comments, or suggestions regarding the Service ("Feedback"), the Customer and/or user grants Inflect an unlimited, perpetual, irrevocable, royalty-free licence to use such Feedback for any purpose without restriction or obligation of attribution. Inflect is under no obligation to implement any Feedback.
13. Third-Party Intellectual Property Claims
13.1 Inflect undertakes, at its own expense, to defend the Customer if a claim is brought or action is taken against the Customer for infringement of a third party's rights due to the Customer's use of the Service. Inflect further undertakes to indemnify the Customer for costs and damages that may be payable by the Customer by settlement or judgment.
13.2 Inflect's obligations under section 13.1 are conditional upon the Customer promptly notifying Inflect in writing of any claim and granting Inflect sole control over the defence and settlement negotiations.
13.3 If infringement is finally established, Inflect shall at its own cost and discretion either (i) obtain the necessary rights, (ii) modify the Service so that it no longer causes infringement, or (iii) terminate the Agreement with one (1) month's notice.
13.4 Inflect's liability for infringement of intellectual property rights is limited to what is set out in this section 13.
14. Confidentiality
14.1 Each party undertakes, during the term of the Agreement and for a period of three (3) years thereafter, not to disclose Confidential Information to any third party. "Confidential Information" means this Agreement and information about the other party's business obtained through the Service that would typically be regarded as a trade or professional secret, including customer information.
14.2 The confidentiality obligation does not apply to information that the receiving party can demonstrate: (a) was publicly available at the time of disclosure; (b) was already known to the receiving party without breach; (c) must be disclosed by law, court order, or authority decision; or (d) the disclosing party has approved in writing.
14.3 Each party shall ensure, through confidentiality obligations with personnel or other appropriate measures, that confidentiality is maintained.
15. Warranty Disclaimer
15.1 Inflect strives to keep the Service available but does not warrant that the Service will be continuously available, error-free, or that defects will be corrected. The Service is provided, to the extent permitted by law, "as is" without any express or implied warranties. All use of the Service is at the Customer's own risk.
15.2 Inflect is not responsible for the Customer's equipment or communications infrastructure. The Customer acknowledges that the Service may be subject to limitations, delays, and other problems.
15.3 Inflect does not warrant that the AI-generated interview output will be accurate, complete, or suitable for any particular purpose. AI output is intended as an aid to professional judgment, not a substitute for it.
15.4 Inflect does not guarantee that the Service will be available during maintenance, implementation of improvements, or in emergency situations.
16. Third-Party Applications
The Customer acknowledges and accepts that the Service integrates with applications, products, and/or services provided by third parties ("Third-Party Applications") not owned or controlled by Inflect, including cloud infrastructure and AI providers. Third-Party Applications are subject to their own terms and conditions. Inflect disclaims all liability for the function, availability, data handling, and security of Third-Party Applications.
17. Customer Indemnification
17.1 The Customer is obligated to hold Inflect harmless from all damage, loss, and/or costs caused to Inflect by the Customer's and/or a user's use of the Service.
17.2 The Customer undertakes to defend Inflect against, and indemnify Inflect from, all claims, losses, demands, and damages, including reasonable legal costs, arising from third-party claims against Inflect that result from the Customer's use of the Service, breach of this Agreement, or infringement of third-party rights.
18. Limitation of Liability
18.1 Except for damages caused by wilful misconduct or gross negligence, Inflect's total liability under this Agreement shall not exceed the fees actually paid to Inflect for the Customer's use of the Service during the three (3) months preceding the event giving rise to the claim.
18.2 Under no circumstances shall Inflect be liable for consequential or indirect damages, including increased costs, loss of or damage to data, loss of revenue, business opportunities, goodwill, or savings.
18.3 Due to the nature of the Service, Inflect accepts no liability for errors or omissions in AI-generated content or for any actions taken or not taken based on information provided by the Customer during the interview.
19. AI Disclaimer
19.1 The Service uses artificial intelligence technology to conduct structured interviews and produce summaries. The AI-generated output is based solely on information provided by the user during the interview and should be regarded as a starting point for professional analysis, not a definitive assessment.
19.2 Inflect does not guarantee the accuracy, completeness, or fitness for purpose of any AI-generated content. The Customer and its advisors remain solely responsible for all decisions made on the basis of such content.
19.3 AI models used in the Service may be updated or replaced over time. Inflect will endeavour to maintain the quality and consistency of the Service.
20. Term and Termination
20.1 Unless otherwise agreed between the parties, the Agreement shall remain in effect until terminated. For Contract Customers, the term is as specified in the Master Agreement.
20.2 Direct Users may terminate the Agreement at any time by contacting Inflect via email at support@inflect.se.
20.3 Contract Customers have the right to terminate the Agreement with immediate effect if Inflect commits a material breach and fails to remedy it — where possible — within thirty (30) working days of receiving a written request to do so.
20.4 Inflect has the right to terminate the Agreement immediately in the event of the Customer's or a user's breach, or with thirty (30) days' notice if Inflect loses the right to provide the Service or due to changes in applicable law.
20.5 Either party may immediately terminate the Agreement if the other party is declared bankrupt, enters into composition proceedings, goes into liquidation, or is otherwise deemed unable to pay its debts.
21. Effects of Termination
Upon termination of the Agreement, all rights granted under the Agreement shall cease and the Customer must immediately cease all use of the Service. Inflect is not obligated, beyond what is required by law, to continue storing Customer Content after termination. The Customer is advised to export any such material before the Agreement terminates.
22. Force Majeure
Both parties are relieved of liability for circumstances beyond their immediate control that prevent, delay, or impede performance of the Agreement, including changes in laws or regulations, internet and telecommunications outages, IT intrusions and hacking (including by subcontractors), war, epidemic, pandemic, labour disputes, strikes, and major accidents.
23. Amendments
23.1 For Direct Users. Inflect reserves the right to make amendments to the Agreement at any time. Amendments will be notified in advance by email or through a notice on the website. By continuing to use the Service after amendments take effect, you accept the new terms.
23.2 For Contract Customers. Amendments to the Master Agreement shall be made in writing and signed by both parties. Inflect reserves the right to amend these Terms and/or the Data Processing Agreement, with advance notice by email or website notice.
24. General
24.1 Unless otherwise agreed in writing, the Agreement constitutes the complete regulation of the parties' relationship in the matters it covers.
24.2 A party may not assign or pledge its rights and/or obligations under the Agreement without the other party's written consent. Inflect may however assign the right to receive payment upon notice to the Customer.
24.3 All notices under the Agreement shall be delivered by courier, registered mail, or email in accordance with the parties' written instructions.
24.4 If any provision of the Agreement is wholly or partially invalid, the remaining provisions shall continue in full force and effect.
24.5 A party shall not lose any right under the Agreement due to failure to exercise that right. Rules on limitation periods shall nonetheless apply.
25. Dispute Resolution and Governing Law
25.1 Disputes arising from this Agreement shall be finally settled by arbitration administered by the Arbitration Institute of the Stockholm Chamber of Commerce ("SCC"). The SCC's Rules for Expedited Arbitrations shall apply unless the SCC determines that the full Arbitration Rules shall apply. The seat of arbitration shall be Stockholm. The language of the proceedings shall be English. Swedish law shall apply to this Agreement.
25.2 Notwithstanding section 25.1, Inflect shall always have the right to pursue collection of overdue amounts before the Swedish Enforcement Authority and/or general court.
26. Contact
If you have any questions about this Agreement or our services, please contact us:
Edström Business AB (Inflect) Registration number: 559101-7750 Address: Edinsvägen 2, 131 45 Nacka, Sweden Email: support@inflect.se