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Privacy Policy

Inflect — Edström Business AB

Last updated: 24 February 2026 Version: 1.0.0

Related policies: Terms of Service · Data Processing Agreement · Cookie Policy

This document sets out the privacy policy of Edström Business AB, registration number 559101-7750, Edinsvägen 2, 131 45 Nacka, Sweden, operating as Inflect ("Inflect", "we", "us").

This policy describes how we collect, use, and protect your personal data when you use our services at inflect.se.

For any questions, please contact privacy@inflect.se.

1. Information We Collect

It is Inflect's policy to respect your privacy regarding all information we may collect from you through our website and services.

Log Data

When you visit our website, our servers may automatically log standard data provided by your browser. This may include your IP address, browser type and version, pages visited, time and date of your visit, and other technical details.

Device Data

We may also collect data about the device you use to access our website, including device type, operating system, and device settings.

Personal Information

When accessing our services, we ask for the following personal information:

  • First and last name
  • Email address
  • Phone number
  • Company name

Interview Content

As part of providing the Service, we collect structured information you provide during the interview session, including information about your organisation, your customers, your marketing activities, and your objectives. This information is used to produce a structured summary for review by the Inflect team.

Business Data

Business data refers to data collected in the normal course of providing our services. This may include session data, usage analytics, and other metrics generated when users interact with our services.

2. Legal Bases for Processing

We process your personal information lawfully, fairly, and as transparently as possible. We collect and process information about you only where we have legal grounds to do so. These grounds depend on the services you use and how you use them. We collect and use your information where:

  • it is necessary for the performance of the service you are using, including conducting and storing your interview session and sending follow-up communications;
  • it satisfies a legitimate interest (which is not overridden by your data protection interests), such as following up after your interview;
  • you have given us consent to do so for a specific purpose; or
  • we are required to process your data to comply with a legal obligation.

If you have consented to our use of your information for a specific purpose, you have the right to withdraw that consent at any time by contacting us at privacy@inflect.se.

We do not retain personal information longer than necessary. While we retain this information, we protect it against loss, theft, unauthorised access, disclosure, copying, use, or modification. No method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute data security.

3. Collection and Use of Information

We may collect, hold, use, and disclose information for the following purposes. Personal information will not be further processed in a manner incompatible with these purposes:

  • to provide you with the core functionality of our services, including conducting and storing your interview session;
  • to send you a link to resume an incomplete interview session;
  • to produce and transmit a structured summary of your interview to the Inflect team;
  • to contact and communicate with you, including follow-up regarding next steps; and
  • for internal record-keeping and administrative purposes.

Storage of Personal Information

We strive to store all personal information on servers located within EU member states or countries in the European Economic Area (EEA). Where this is not possible, any service provider must at minimum comply with the EU General Data Protection Regulation (GDPR).

4. Disclosure of Personal Information to Third Parties

We use a number of third-party services to operate parts of our product. You can read more about which services we use and their purpose in our Cookie Policy.

5. Your Rights and Control of Your Personal Information

Choice and Consent

When you consent to our collection, holding, use, and disclosure of your personal information, this is done in accordance with this privacy policy.

Restriction

You may choose to restrict the collection or use of your personal information. If you ask us to restrict how we process your personal information, we will inform you of how the restriction affects your use of our services.

Access and Data Portability

You may request information about the personal data we hold about you by emailing privacy@inflect.se. Where possible, we will provide this information in a machine-readable format. You may also request deletion or transfer of your personal data by emailing the same address.

Correction

If you believe the information we hold about you is inaccurate, outdated, incomplete, or misleading, please contact us at privacy@inflect.se. We will take reasonable steps to correct any such information.

Notification of Data Breaches

In the event of a personal data breach involving the personal data of individuals residing in EU/EEA member states, or personal data processed in the EU/EEA, our data protection contact will notify the relevant supervisory authority, including:

  • a description of the nature of the breach;
  • the categories of personal data affected;
  • the approximate number of individuals affected;
  • contact information for the response team;
  • the likely consequences of the breach; and
  • the measures taken or proposed to address the breach.

Complaints

If you believe we have violated applicable data protection law, please contact us at privacy@inflect.se with full details of the alleged breach. We will investigate and respond in writing. You also have the right to contact a supervisory authority or data protection authority.

Opt-Out

To unsubscribe from our email communications, you can use the unsubscribe link in the footer of any email we send you.

6. Cookies

We use cookies to improve your experience on our website. A cookie is a small piece of data stored on your device when you visit or interact with a website. We provide controls that give you a choice over which cookies are active when you first use our website. For more information about how we use cookies, see our Cookie Policy.

7. Changes to This Policy

We may amend our privacy policy from time to time to reflect current practices. We will take reasonable steps to inform users of changes via our website. Your continued use of this website after any changes constitutes acceptance of our updated practices.

If we make a material change to this privacy policy, we will ask for your consent to the amended policy.

Edström Business AB (Inflect) Privacy contact: privacy@inflect.se Data Protection Officer: privacy@inflect.se

For questions about how we handle personal data, please contact us at the address above.